HYGH Welcomes Econet Media’s Joseph Hundah as Board Member and Advisor

HYGH is pleased to announce a partnership with Joseph Hundah, President and CEO of Econet Media Group to join HYGH as an advisor and board member. Joseph has joined forces with marketing entrepreneur Neo Lekgabo to establish a new company called Banaya Media, and are entering into an exclusive partnership for the HYGH platform for Sub-Saharan Africa.

Joseph is a seasoned media and finance executive with over 20 years’ Pan-African and international experience. His previous roles include Executive Vice President: Africa for Modern Times Group as well as Managing Director of Multichoice, Nigeria; Operations Director for M-Net, Sub-Saharan Africa, and Chief Financial officer for M-Net and Super Sport International Holdings Limited and General Manager Finance at the South African Broadcasting Corporation.  

Econet Media Group ( “Kwesé”) is a subsidiary of telecommunications powerhouse Econet Wireless and are focused on developing media products ranging from traditional to new media. The company owns exclusive rights for Netflix in Africa.

Joseph’s vision for expansion and his courage to explore new terrain resulted in the launch of MNet Africa, including their East and West Africa hubs. He also developed content such as IDOLS East Africa, IDOLS West Africa (in partnership with Fremantlemedia), Big Brother Africa, the first multi-country reality shows in the world. Joseph recently led the acquisition of Trace for MTG. Trace is a youth entertainment brand and has a presence in over 160 countries worldwide and more than 50 million subscribers. 



Joining  with Joseph to create Banaya is marketing entrepreneur Neo Lekgabo. Neo is the co-founder of courier startup Sendr, and was GM Marketing for DStv looking after Africa and Chief Marketing Officer for Econet Media.

HYGH’s board includes seasoned international business professionals and entrepreneurs including Evan Luthra and Christian Schröder and according to HYGH CEO VIncent Müller:

“ HYGH is delighted to welcome Joseph to the Board. Through his leadership and experience, organizations that he has worked with have experienced unprecedented levels of growth and expansion including entrance into new markets.Joseph’s support is instrumental as we work to disrupt the digital advertising space globally.”


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