Digital out of home advertising never fails to delight, inspire, and ultimately capture our attention. Here are some of our favourite ads in May:
US Women’s National Soccer Team
Prior to the team’s departure for the World Cup in France, the US Women’s National Soccer Team arrived in Times Square via a double-decker bus branded with Nike’s “Dream With US” message, where they were surprised by seeing 16 screens throughout Times Square displaying their names, photos and game highlights. Nike shared social assets of the team in Times Square on its @NikeNYC Twitter handle, along with a recap video the next day, and the Dream Leaders chipped in with real-time Instagram Stories to document the eve. Really nice use of extended storytelling to celebrate women in sport!
Piri- Publicis Media’s Platform GSK
GSK has launched the UK’s first fully automated digital out of home ad – a campaign for allergy medication Pirinase triggered in real-time by MET Pollen Data. The campaign goes live when pollen counts pass a certain threshold.
The campaign is fully programmatic, from planning through to purchase of out-of-home inventory, and uses specific event-based triggers such as MET Pollen Data, location criteria and spending parameters to determine which ads will appear when and where.
LEGO Masters – oOh! Media
Lego Masters is an Australian television show where contestants compete to make weird and wondering things out of Lego. It follows that their ad campaign hard to be something a bit special. Thus a multi-platform campaign was created with bus shelters featured not only digital ads but also lego brick seating. According to oOh!media’s Chief Customer Officer David Scribner said the eye-catching special builds and creative content across oOh!’s other formats exemplify how an integrated campaign can fully utilize oOh!’s Out of Home ecosystem to effectively reach and engage meaningful audiences.
“The LEGO Masters bus shelters are unmissable to commuters across Brisbane, Sydney, Melbourne, Perth and Adelaide, and the integration with retail, roadside, office towers and cafes will deliver a campaign reach of close to 8.3 million.”
Adopting pets is a serious business involving a lot of decisions. To assist, Nestlé Purina and Mediacom partnered with the animal charity SPCA to showcase the types of pets that are available for adoption across New Zealand. The ‘Pawfect Match’ was developed by Purina and Mediacom in response.
Utilising oOh!’s strong network of the fully interactive Excite panels’ – with features including multi-touch Kinect 2.0 technology, webcam and audio features – animal lovers can find the type of pet best suited to them, based on the desired personality of a pet, the lifestyle traits of the owner and their home environment. Based on the answers provided, profiles of the most ‘pawfect pals’ will be displayed on the screen, with shoppers then encouraged to take a photo with the pet, which is then shared with the shopper via mobile or email.
BlowUp Media Benelux and Frontline
BlowUP media Benelux is expanding its digital OOH network forward to Belgium. The new network called Frontline consists of full-motion sites on AAA-spots in the crowded inner cities of Antwerp, Brussels and Ghent. The screens are prominent places in shop Windows and thus form a seamless part of the landscape. By becoming a significant icon within the landscape, advertising with Frontline gives brands a unique opportunity in the digital OOH world.
Each site features multiple screens that can be used together or separately. Campaigns can be adjusted per location or all locations can be used simultaneously.
Do you have a favourite digital ad? Post it below in the comments and we’ll share it through our social media platform!