Previously static ads on moving vehicles were complicated by border crossings and changing audiences as trucks changed countries meaning ads would need to be adjusted manually. Based out of Mannheim, RoadAds Interactive began in 2015 and is lead by CEO Andreas Widmann. Their advertisers include BASF, Mercedes Benz, Bosch, and Burger King.
Our partnership with RoadAds Interactive will integrate their highly innovative mobile digital ad space into HYGH's display network. In the future, HYGH advertising customers will have the opportunity to advertise beyond the heterogeneous network of stationary displays and onto screens mounted on fleets of trucks and vans.
At a time when people are more mobile than ever, and large amounts of time is spent outside of the home, RoadAds provide a great opportunity for getting ads in front of far reaching audiences.
14th October 2019
In "advertising" , "DOOH" , "partnership" , "samsung"
17th October 2019
In "Industry News" , "Events" , "All the HYGH news" , "partnership"
28th October 2019
In "advisor" , "hygh"