Vertical video has traditionally been regarded as less favourably by production professionals. However this is changing as it has become clear that vertical videos offer an innovative way for individuals and businesses to tell stories and advertise. We like the creative opportunity that vertical advertising brings to our screens at HYGH - and how vertical screens makes better use of space in a crowded environment.
The Vertical Video as an Extension of the Mobile Phone
While a visit to the cinema has become an occasional treat and TV a nightly routine for many, the new reality is that we are on our phones constantly. 60% of videos are currently being watched on phones and tablets, and a staggering 94% of us interact with our phones vertically. Research by Receptiv (since acquired by Verve) found viewer completion is 90% higher for vertical videos compared to horizontal videos. They also found that less than 30% of users turn their phones sideways to watch an ad.
We saw Snapchat pioneer vertical filming, with Instagram and Facebook soon to follow with their ‘Stories’ functions. Vertical is also central to Instagram’s IGTV launch in 2018, enabling video content up to 60 minutes long – only in vertical format.
Up close and personal filming can bring a greater level of personalisation.
How to Film Good Vertical Videos
The rise of vertical video means brands have had to rethink their strategy about how they tell a story through video.
Want to Advertise on our Screens?
Our basic guidelines are that all videos need to be:
- Visually engaging to members of the public walking past
- A combination of text and visual content
- Appropriate to all who utilise public space including children (thus no violence, nudity, etc.)
- Understandable without sound
- Filmed in vertical mode
Contact us to find out more!
28th September 2019
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20th September 2019
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